Performance Dashboard helps you monitor how your locations are performing in Search and Maps without exporting data into separate spreadsheets first. If you need the broader feature overview first, start with our google business profile analytics tool page.
Overview
The Performance Dashboard gives your team a working view of the metrics that matter most for local visibility and engagement. It is built for operators who want to understand how locations are performing without checking each profile one by one.
Use it to monitor trends, compare periods, and spot which locations need follow-up. This page focuses on reading the dashboard itself, not on advanced exports or stakeholder reporting.
Before you start
Before using the dashboard, make sure:
- your Google Business Profiles are connected and syncing data
- you know which locations or groups you want to review
- your team agrees on the key metrics you watch most often
Typical metrics operators check first include views, calls, direction requests, clicks, and review-related activity.
How it works
The Performance Dashboard aggregates your location metrics into one view so you can understand both the overall account picture and the performance of specific locations.
Based on the mapped support content, the dashboard is best used for:
- reviewing visibility and engagement trends
- identifying high- and low-performing locations
- understanding which actions or campaigns may have affected performance
- deciding what needs attention next
This is often the fastest place to start before you move into report export or more detailed per-location analysis.
Step-by-step
- Open the Analytics or Performance area in Localith.
- Select the location set, account, or reporting scope you want to review.
- Review the headline metrics first to understand overall movement.
- Check the trend view or date range to compare recent performance.
- Drill into the locations that need follow-up based on drops, spikes, or unusual patterns.
- Use the insights to decide whether you need listing changes, publishing adjustments, or review-response action.
Tips and best practices
- Review the dashboard on a consistent cadence so trend changes are easier to spot.
- Compare similar time periods when you evaluate campaign impact.
- Use the dashboard together with Per-Location Insights when one location behaves differently from the rest.
- Turn key dashboard findings into action items for listings, publishing, or review workflows instead of treating the dashboard as a passive report.
Limits or edge cases
- Metrics are only as useful as the reporting window and location scope you choose.
- A spike or drop does not explain itself automatically. You still need team context to interpret what changed.
- Dashboard trends may need follow-up in other areas of the product before you act on them.
Common questions
What should I check first in the dashboard?
Start with the headline metrics and trend direction. That tells you whether visibility and engagement are moving in the right direction before you drill deeper.
Is this the same as an exported report?
No. The dashboard is your working analysis view. Exported reports are better when you need to share a summary with clients or stakeholders.
When should I use Per-Location Insights instead?
Use Per-Location Insights when you already know which location needs attention and want a narrower view of its performance.