The Dashboard is the first screen you see after connecting your Google Business Profiles. It gives you a real-time overview of how each location is performing — search visibility, customer actions, review health, and posting activity — all in one place. This page is part of the Localith listings management tool.
Overview
Instead of logging into each Google Business Profile separately, the dashboard centralizes performance data across all your connected locations. Use it to monitor trends, spot problems early, and decide where to focus your optimization work next.
The dashboard is designed around two questions: how visible are you in local search, and what are customers doing after they find you.
Before you start
Before using the dashboard, make sure:
- at least one Google Business Profile is connected in Localith
- you have given the import a few minutes to pull in initial data (reviews, performance metrics, listing details)
- you know which location you want to analyze, or plan to review all of them
If you have not connected profiles yet, start with Start with Localith.
Navigating the dashboard
Open the Dashboard from the left sidebar. If you manage multiple locations, use the listing selector dropdown at the top to switch between them.
Use the date range filter next to the listing selector to choose the time period for all metrics on the page — last 7 days, last month, or a custom range.
Key performance metrics
The top section of the dashboard displays seven core metrics for the selected location and time period:
- Search views — how many times your listing appeared in Google Search results
- Map views — how many times your listing appeared on Google Maps
- Website clicks — how many customers clicked through to your website from the listing
- Direction requests — how many customers requested directions to your business
- Phone calls — how many calls were initiated from your listing
- Published posts — how many Google Posts you published during the period
- Engagement metrics — average posting frequency, response time to reviews, and response percentage
These numbers give you a quick health check without navigating into deeper analytics. If any metric drops compared to the previous period, investigate further in Performance Dashboard or Review Analytics.
Location health score
Below the metrics, the dashboard shows an overall location health score that indicates how complete and optimized your profile is. This score factors in profile completeness, review response rate, posting frequency, and SEO signals.
If the score flags missing details — like an incomplete business description, missing categories, or unresponded reviews — you can act on them directly:
- fix profile fields through Edit Business Info
- respond to flagged reviews through the AI Review Reply workflow
- run a full audit through AI Optimization for prioritized improvement actions
Latest reviews
The dashboard surfaces your most recent customer reviews with a toggle to switch between positive and negative feedback. This lets you quickly check if any new negative reviews need attention without opening the full review management area.
For deeper review management, navigate to the Responses section or set up automated reply workflows through Reply Agent Setup.
Analytics charts
The bottom of the dashboard includes two visual charts:
Impressions chart — compares how many people found your listing through direct Google Search versus Google Maps over time. Use this to understand which discovery channel is driving more visibility for the location. Actions chart — tracks the key actions customers took after finding your listing: clicking your website, requesting directions, or calling. This shows whether visibility is converting into real customer engagement.Both charts respect the date range filter at the top. For more detailed analytics breakdowns, use Performance Dashboard and Per-Location Insights.
Step-by-step
- Open Dashboard from the left sidebar.
- Select the location you want to review from the listing dropdown.
- Set the date range for the period you want to analyze.
- Review the seven key metrics at the top — compare against the previous period to spot changes.
- Check the location health score — click through on any flagged items to fix them.
- Scan the latest reviews section — address any negative reviews that need a response.
- Review the impressions chart to see if search or maps visibility is trending up or down.
- Review the actions chart to check if customer engagement is growing.
- If any area needs attention, navigate to the relevant tool from the sidebar.
Tips and best practices
- Check the dashboard at least weekly to catch performance drops early.
- Use the date range filter to compare this month vs. last month when evaluating trends.
- If website clicks are high but direction requests are low, your listing may need a stronger local CTA or updated address information.
- If the health score drops, check which specific area triggered the change before making broad edits.
- Use the dashboard as a starting point, then drill into specific tools for deeper analysis and action.
Limits or edge cases
- Dashboard metrics depend on Google's reporting data, which can be delayed by 24–72 hours.
- Very new listings may show limited data until enough impressions and actions accumulate.
- The health score is a composite metric — a high score does not guarantee high rankings, but a low score reliably indicates issues worth fixing.
Common questions
Can I see all locations at once instead of one at a time?
The dashboard shows one location at a time for detailed analysis. For a cross-location overview, use the Multi-Location Management view.
How often does the data refresh?
Performance metrics refresh daily. Google typically makes data available with a 24–72 hour delay, so the most recent day or two may show incomplete numbers.
What is a good health score?
Aim for 80+ as a baseline. Scores below 60 usually indicate missing profile fields, unresponded reviews, or inactive posting — all fixable through the tools linked from the dashboard.
Does the dashboard show data for all connected profiles?
Yes, but one at a time. Use the listing selector dropdown to switch between locations. Each location shows its own independent metrics and health score.