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AI Content Planning New

Let AI plan your content strategy and generate post ideas based on your business and audience.

Overview

AI Content Planning helps your team build a publishing strategy without starting from a blank page. The AI analyzes your business type, location data, and past publishing patterns to suggest a content plan that covers the topics and timing your audience cares about.

Use it to plan weekly or monthly content across all your locations, ensuring consistent publishing without repetitive manual brainstorming.

How it works

The AI reviews your business categories, recent posts, review themes, and seasonal patterns to generate a suggested content plan. Each suggestion includes a topic, recommended post type, target timing, and a brief rationale.

AI Content Planning interface showing suggested topics and publishing schedule for Google Posts

AI-generated content plan with topic suggestions and timing

You can accept suggestions as-is, modify them, or use them as a starting point before passing them to AI Post Generation for full content creation.

  • Open the Publishing section and select AI Content Planning.
  • Choose the time period you want to plan for (next week, next month, or custom range).
  • Select the locations or groups the plan should cover.
  • Review the AI-generated plan. Accept, edit, or remove individual suggestions.
  • Move approved topics into your publishing queue or send them to AI Post Generation.

Tip: Run the planner monthly and adjust weekly. A monthly plan gives structure, and weekly edits let you respond to real-time events and promotions.

FAQ

Does the AI know what I have already posted?

Yes. It reviews your recent publishing history to avoid repeating the same topics or post types.

Can I plan for specific campaigns or promotions?

Yes. You can add custom topics or constraints to the planning prompt so the AI builds around your priorities.

Does this replace manual content planning?

It can, but most teams use it as a starting framework and add their own ideas on top.

More in Publishing & Scheduling

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