The Challenge
POOP 911 operates a fast-growing franchise network with over 200 locations across the United States. Each franchise location needs an accurate, up-to-date Google Business Profile to attract local customers. Before Localith, managing these profiles was a manual, time-consuming process that required franchise support staff to log into individual Google accounts one by one.
Key pain points included:
- Inconsistent business hours and service descriptions across locations
- Slow response times to customer reviews
- No centralized visibility into which profiles needed attention
- Hours spent each week on repetitive profile updates
The Solution
POOP 911 adopted Localith to centralize their entire GBP operation. With bulk editing, AI-powered review replies, and a single dashboard for all 200+ locations, the franchise support team could finally manage profiles at scale.
Bulk Updates
Seasonal hours changes, holiday schedules, and service area updates that once took days now happen in minutes. The team selects all affected locations, makes the change once, and publishes instantly.
AI Review Replies
Localith's AI agent drafts personalized, brand-consistent replies to every Google review. The franchise team reviews and approves replies in batches, maintaining a personal touch without the manual effort.
Performance Visibility
The analytics dashboard gives franchise leadership a bird's-eye view of every location's search performance, review metrics, and profile completeness — making it easy to spot underperformers and take action.
The Results
- 80% reduction in GBP management time
- 3x faster review response times across all locations
- Consistent profiles with accurate hours, descriptions, and categories
- Improved local rankings as profiles became more complete and actively managed